My path began when I studied a Bachelor of Digital Design. In my final year of university, I started working at a company that connected founders with investors, focusing on marketing and design. I noticed many startups and small businesses struggled because their branding and websites weren't up to par. Finding quick and high-quality design solutions that fit their unique needs was a big challenge.
After gaining experience in that company, I moved into freelancing, taking on projects by myself. As the projects grew, I partnered with other top freelancers. This collaboration led to the creation of Kool Studio.